Senior communications manager - London

Apply for this job

JOB DESCRIPTION

JOB TITLE:              Senior communications manager (internal)  

DEPARTMENT:       Communications   

GRADE:                    8A      

RESPONSIBLE TO:           Head of communications

ACCOUNTABLE TO:         Director of strategy and business development

ORGANISATIONAL CONTEXT

WORKING RELATIONSHIPS

Internal

External

Executive directors

Divisional leadership teams, clinical directors, service directors and their teams

Staff at all levels

NHS England, NHS Improvement, the wider NHS, other trusts, other stakeholders

 

Job summary

Working with the head of communications, this role leads internal communications to the organisation, ensuring that our 2,350 staff across a network of widely dispersed sites in and around London and the United Arab Emirates understand the organisation’s vision, their role within it and to support them to feel focused and valued.

You will:

  • lead the delivery of the internal communications objectives set out in the trust’s communications strategy, deploying traditional and digital channels to ensure that all staff, regardless of role, feel connected and that they have a voice
  • develop a strategy to embed a formal cascade process which includes ensuring that all parts of the organisation can participate in two-way communication with their teams, managers and the senior leadership of the organisation
  • ·oversee the development of a new intranet which provides our staff with the services they have asked for and reflects recent developments in digital communication
  • develop, maintain and keep under constant review internal communication channels designed to supportthe trust’s five-year strategy
  • develop and motivate your team to work effectively with each other and with the wider the communications team
  • ensure a professional, responsive, efficient and friendly service to members of staff contacting the team for support with internal communications

You will be encouraged and supported to improve your knowledge, skills and abilities to help you progress in your career.

MAIN RESPONSIBILITIES

1. The Moorfields Way
You will model the Moorfields Way behaviours to service users, staff, colleagues, clients and patients.

The Moorfields Way
caring – so everyone feels listened to and valued
organised – so we don't waste anyone's time
excellent – so we always deliver a first class, professional service
inclusive – so everyone feels informed, involved and part of a team

2. Lead the delivery of the internal-facing elements of the trust’s communications strategy

(i)                 In conjunction with the head of communications, lead the delivery of the trust’s internal communications strategy and priorities

 

You will:

  • lead and oversee preparatory internal communications in advance of the trust’s next visit from the Care Quality Commission
  • commission an annual audit of current internal communications to inform the trust’s approach to internal communication.
  • regularly measure the effectiveness of internal communications messages and channels and make recommendations to review and amend the communications strategy and tactics as appropriate
  • report to the management executive group and other key internal stakeholders at regular intervals to ensure the trust’s internal communications approach is fit for purpose
  • develop and lead a small team within the communications team which is dedicated to providing an excellent service, modelled on the Moorfields Way behaviours, supporting colleagues with their intra- and inter-departmental communications.

(ii)                Lead on the development and implementation of a new intranet With the support of the digital team and fixed term intranet project manager, you will:

  • ·oversee/conduct extensive research across the organisation to establish the needs and wishes of staff
  • ·oversee/conduct research of intranets in peer organisations in and outside the NHS and the UK
  • review the skills of the internal communications team and provide training and other development as required
  • complete with IT a tender process to commission a content management system and design, working with our branding contractor as necessary
  • ·oversee the implementation of the new site, ensuring a smooth transition from the old intranet to the new, operating both alongside each other for a period if necessary and ensuring that the site displays best practice in all respects, particularly access guidelines
  • ensure that the new site has a high-profile launch
  • conduct an evaluation across a range of different departments and sites to garner feedback on the new site and oversee any action plan that arises from it
  • ensure that department/division-generated and/or uploaded content conforms to house style,meets organisational objectives and is otherwise to a high standard
  • ensure the intranet is regularly reviewed and improved

 

3. Manage and monitor the trust’s other internal communications channels

  • You will: ensure that staff, governors, colleagues at Moorfields Eye Charity, Friends of Moorfieldsand contractors are kept informed of organisational developments, issues and direction and have proven mechanisms for providing feedback to the trust’s leadership
  • manage internal communications channels, including working with the chief executive and other members of the management executive on the monthly chief executive’s briefing and team brief; overseeing the writing/editing of Moorfields news (the weekly staff e-bulletin); writing/editing the quarterly newsletter; drafting/editing key internal presentations; and providing advice on strategic projects.
  • Develop and ensure regular review of organisational policies to facilitate optimal internal communications, eg all trust staff policy, poster policy, staff social media policy
  • Provide communications support to departments organising key events including Moorfields’ Stars, the trust’s annual staff and volunteer reward and recognition event publicising them internally in advance, reporting on them afterwards and liaising with external communications colleagues on external publicity

4. Support colleagues working on projects

  • You will: ensure that internal communications is represented on strategic project groups and boards so that internal communications needs are met
  • develop internal communications plans for a range of projects, initiatives and campaigns and help/oversee their implementation.

5. Team management and development

You will:

  • hold regular one-to-one meetings with direct reports who will be appraised annually with a mid-year review
  • ensure all direct reports receive the right support and development to do their jobs and are encouraged to progress
  • ensure all direct reports’ mandatory training record is up to date
  • ensure you hold regular team meetings which include the corporate team brief and that you regularly review how effectively you are working as a team.

6. Manage the internal communications budget

You will:

  • have responsibility for the internal communications budget for the department.
  • be responsible for ensuring the internal communications budgetstays on track;have regular meetings with the communications department’s finance partner
  • keep a spreadsheet logging all outgoings
  • seek the authority of the head of communications for any unusual disbursements or if in doubt over authorising any items
  • Ensure all approved invoices reach finance promptly

7.  OTHER COMMUNICATIONS DUTIES

  • Be available to help patients who may be distressed or angry and respond appropriately
  • Liaise with patients to reassure and signpost to the correct services
  • Provide communications expertise to staff throughout the trust
  • Contribute content to the trust’s electronic newsletters for staff, members and stakeholders
  • Help to maintain the corporate identity of the trust in keeping with the NHS identity guidelines
  • Learn and enforce the trust house style
  • Contribute to the good reputation of the trust by promoting good communications at all times by all members of staff and challenging bad practice if it should occur
  • Cover for the senior communications manager (external) and deputise for the head of communications when required
  • Deal with a range of telephone enquiries, maintaining office systems including databases and covering for other team members when necessary
  • You will sometimes be in possession of highly complex, confidential and sensitive information, often before the most senior members of the trust. With the support of the head of communications you must be able to work in a confidential and calm way in managing this information appropriately
  • You will sometimes have to deal with difficult messages and hostile audiences in a way that promotes trust values and behaviours with regard to respect, openness and challenge
  • Ensure that departmental standards of practice are maintained at all times and contribute in a positive manner to the overall development of the communications team
  • Project a professional image of public relations, communications and the trust at all times abiding by established policies and procedures
  • Be prepared to take part in an out of hours rota
  • Be prepared to travel to many of the trust’s other locations, and other organisations

This post is one of continual development. The job description is intended as a guide to the principal duties and responsibilities of the post and complements individual objectives set in line with the department’s business objectives. Responsibilities will be reviewed periodically in line with the service priorities and duties may change or new duties be introduced after consultation with the post holder.

GENERAL DUTIES

1. To comply at all times with the requirements of the Health & Safety regulations under the Health & Safety at Work Act (1974) and to take responsibility for the health and safety and welfare of others in the working environment ensuring that agreed safety procedures are carried out to maintain a safe environment.

2. To comply at all times with the Trusts Data Security Policy.Also to respect confidentiality of information about staff, patients and health service business and in particular the confidentiality of electronically stored personal data in line with the Data Protection Act.

3. Disclosure Barring (DBS) (formerly CRB) checks are now a mandatory part of the NHS Recruitment process for staff, which, in the course of their normal duties have access to patients.Moorfields Eye Hospital NHS Foundation Trust aims to promote equality of opportunity for all with the right mix of talent, skills and potential.Criminal records will be taken into account for recruitment purposes only when the conviction is relevant.Having an unspent conviction will not necessarily bar you from employment.This will depend on the circumstances and background to the offence and the position you have applied for.Moorfields Eye Hospital is exempt under the Rehabilitation of Offenders Act.This means the convictions never become “spent” for work which involves access to patients.Failure to disclose any “unspent” convictions may result in the offer of employment being withdrawn or if appointed could lead to dismissal.The Disclosure Barring Service (DBS) has published a Code of Practice for organisations undertaking DBS checks and a copy is available on request.

4. The Trust has adopted a security policy in order to help protect patients, visitors and staff and to safeguard their property.All employees have a responsibility to ensure that those persons using the Trust and its service are as secure as possible.

5. It is the responsibility of all trust employees to fully comply with the safeguarding policies and procedures of the trust. As a Moorfields employee you must ensure that you understand your role in protecting adults and children that may be at risk of abuse. Individuals must ensure compliance with their safeguarding training.

6. The Trust is committed to a policy of equal opportunities.A copy of our policy is available from the Personnel Department.

7. The Trust operates a no-smoking policy.

8. You should familiarise yourself with the requirements of the Trust’s policies in respect of the Freedom of Information Act and comply with those requirements accordingly.

9. The role description gives a general outline of the duties of the post and is not intended to be an inflexible or finite list of tasks.It may be varied, from time to time, after consultation with the post holder.

10. All appointments within the National Health Service are subject to pre-employment health screening.

11. It is the responsibility of all employees to ensure that they comply with the trust infection control practises, as outlined in the health Act 2008 and staff must be familiar with the policies in the trusts infection control manual, this includes the “bare below the elbow policy”. Employees must ensure compliance with their annual infection control training.

12. You are responsible for ensuring that all equipment used by patients is clean / decontaminated as instructed by manufacturers and in line with the infection control / guidelines protocol and policy.

13. It is the responsibility of all employees to ensure compliance with the Health and Social Care Act, 2008, in preventing risk of infections to patients, visitors and other staff within the trust.

14. All staff are required to implement infection control policies and practices, including hand hygiene, waste disposal, staff uniform and occupational health responsibilities, as detailed in the trust intranet.

15. It is the responsibility of all staff to ensure that they have evidence of annual/or otherwise infection control training.

16. All staff are responsible for ensuring that equipment used in the patient environment is cleaned, decontaminated and maintained in line with trust policy.

17. Any other duties as designated by your manager and which are commensurate with the grade.

 

NB. The role description is a reflection of the current position and may change emphasis or detail in the light of subsequent developments, in consultation with the post holder.

 

PERSON SPECIFICATION

Senior communications manager (internal)

E: essential; D: desirable
A: application; I: interview; T: test

 

Quality

E/D

How tested

The Moorfields Way (TMW)

Model TMW behaviours at all times

E

A

Education and professional qualifications

Relevant degree or equivalent experience

E

A

Communications/PR masters qualification or equivalent experience

E

A

Evidence of continuous professional development in communications/PR

E

A

Experience

Managing direct reports

E

A/I

Intranet management and content management systems

E

A/I

Proven organisational and project management

E

A/I

Writing, editing and producing publications

E

A/I

Maintaining effective relationships with organisational leadership

E

A/I

Research and evaluation methods and techniques

E

A/I

Management of a corporate team brief system

D

A/I

Event organisation

D

 

Development of policies

E

 

Working with sensitive/confidential issues

D

A/I

Working in the NHS/public sector

D

A/I

Knowledge

Specialist knowledge underpinned by theory and experience of communications, media, PR and marketing processes and techniques

E

A/I/T

Specialist knowledge of internal communications theory

E

A/I/T

Basic NHS functions, structure, issues and values

E

A/I

Detailed NHS functions, structure, issues and values

D

A/I

Design and print processes

D

A/I

Content management systems

E

A

Social media platforms in work context

E

A/I/T

Software including Word, Excel, PowerPoint

E

A

Skills/abilities

Excellent written and oral communication skills

E

A/I/T

Thorough knowledge of grammar and ability to teach others

E

A/I/T

Present strategic options where opinions are divided and the issues are complex

E

A/I/T

Proven organisational abilities

E

A/I/T

Master a complex brief quickly and interpret it for a non-specialist audience

E

A/I/T

Understand when junior staff need support to succeed with challenging tasks and when intervention is needed

E

A/I/T

Analytical and data presentation skills

E

A/I

Able to build confident working relationships with colleagues at all levels

E

A/I

Ability to cope calmly with distressing/emotional situations

E

A/I

Advanced software skills

D

A

Personal qualities

“Live” the Moorfields Way behaviours and set an example to others

E

I

Promote a positive image of the organisation internally and externally

E

I

Instil a desire to succeed in others and foster a positive approach to challenges

E

I

Flexible approach to travel and working hours

E

A/I

           

 

Bank Partners is an employment agency/employment business (as defined by the Conduct of Employment Agencies and Employment Businesses Regulations 2003) and is acting on behalf of its client in relation to this vacancy.

Apply for Senior communications manager - London


(to confirm you're over 18)
Do you have a right to work in the UK?
Have you been working in an admin setting in the last 6 months?